Competition increases between companies in all the world, to achieve the highest value of brand equity, but the technology companies dominated last year on the first rank in the classification of "Interbrand" institution of trademarks, topped the list of public 4 brands of technology companies.
"products are made in the factory, but brands are created in the mind" walter landor
"Apple" company topped list best brands in the world for the year 2018, increasing its brand value by 8% to reach 182.8 billion dollars, and can Apple alone thanks to the power of followers and its customer base established, pricing her about $ 999 and sell about 29 million phones it In less than two months, as it did at the end of 2017, the company was able to achieve a quarter of those sales in China, which confirms the global spread of Apple according to research Canalys.
Google fell from 1st to 2nd place. Google came in second place with the world's most valuable brands for the third consecutive year, with $ 132.1 billion, up 30%.
Google is not just the world's most popular search engine; it attracts other growth markets to the left and right.
Google is a leader in Internet search, cloud storage, mobile operating systems, and mobile devices, but like Apple, its focus on certain sectors is keeping it from unleashing the full potential of its brand.
The Amazon building a strong brand and rose among the top 20 brands which achieved a breakthrough in the proportion of the high value of its brand, by 45 percent, the company boasts more than 100 million a key member has.
The explosive growth in the value of the brand in the Amazon from using technological expertise to expand into many new areas across the broader technology sector classifications, including home entertainment, Internet hosting, home automation, music, and portable devices, audio books, direct broadcast, artificial intelligence, And home security.
Microsoft has started a strong start in 2018, largely due to its cloud services, which is the second after Amazon. However, they are still far less valuable than their big competitors like Apple and Google.
The Microsoft brand is primarily related to Windows and the Office program, but Microsoft quickly focused on cloud storage services, where the hybrid cloud platform grew rapidly.