Competition increases between companies in all the world to achieve the highest value of their brand. However, the technology companies dominated last year on the first rank in the classification of "Interbrand" institution of trademarks where there was 4 brands of technology companies in the top of the year list.
"products are made in the factory, but brands are created in the mind" walter landor
"Apple" company topped the list best brands in the world for the year 2018, where the value of its brand increased by 8% to reach 182.8 billion dollars. Apple alone, due to the power of followers and its customer base established, can price its phone about $ 999 and sell about 29 million phones in less than two months as it did at the end of 2017. The company was able to achieve a quarter of those sales in China, which confirms the global spread of Apple according to Canalys research.
Google fell from 1st to 2nd place. Google came in second place in the world's most valuable brands for the third consecutive year, with $ 132.1 billion, up 30%.
Google is not just the world's most popular search engine; it attracts other growth markets to the left and right.
Google is a leader in Internet search, cloud storage, mobile operating systems, and mobile devices, but like Apple, its focus on certain sectors is keeping it from unleashing the full potential of its brand.
Amazon built a strong brand and rose among the top 20 brands where it achieved a breakthrough in increasing the proportion of the value of its brand 45 %. The company boasts more than 100 million a key member that it has.
The explosive growth in the value of Amazon brand is a result of using technological expertise to expand in many new areas across the broader technology sector classifications. This includes home entertainment, Internet hosting, home automation, music, and portable devices, audio books, direct broadcast, artificial intelligence, and home security.
Microsoft made a strong start in 2018 due to its cloud services, which is the second after Amazon. However, they are still far less valuable than their significant competitors like Apple and Google.
The Microsoft brand is primarily related to Windows and the Office program, but it soon focused on cloud storage services, where the hybrid cloud platform grew rapidly.