Marketing

The importance of Brands

2019-02-28

The Brand

The brand expresses a term, symbol, signal, or design, or a combination of them aimed at identifying goods and services so that the merchant or manufacturer places them on products that they sell or manufacture to differentiate from others that are sold by other competitors, and are considered the trademark As the true identity of the products of any company in the market, and that identity plays a key role for the consumer being the link between it and the commodity.

The brand is one of the most important assets owned by companies because it builds and transmits to consumers a picture that reflects the quality of products or services, leading to the establishment of a close relationship between the producer and the consumer.

In the business dictionary, the Brand is a commitment by a company to ensure that consumers are confident and loyal to their products or services.  The company image reduces the advantages, brand, and products by addressing consumers ' emotional and intellectual aspects.

There are three types of brands:

Commercial: Used by traders to differentiate products.

Industrial: Manufactured by the manufacturer to distinguish the products it makes from other similar products.

Service mark: Related to a particular service, distinguished from a similar service.

The importance of the brand

  1. Provides protection for the product and the use of it, and uses it on its products to indicate that this mark belongs to him in terms of production.

  2. Promote the entrepreneurial spirit in the world by seeking producers to improve and develop their products to gain the confidence of consumers. The higher the quality of the goods placed on the brand, the greater the company's reputation, its sales and the greater the value of the brand.

  3. The trademark system and its control allow producers to produce and market goods in the most appropriate conditions.

  4. Make it easy for the consumer to shop and help him to determine the source of the product and not confuse the goods.

  5. Thwart the efforts of illegal competition practitioners such as counterfeiters and counterfeits who seek to market poor products and thereby insult the reputation of the company.

  6. The brand represents the commercial fuel and all advertising efforts to establish the company's position in the minds of consumers.

  7. Attract attention to new commodities, build loyalty to the commodity, and easily follow up on requests and identify problems by the producing company.

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