Marketing

The importance of Brands

2019-02-28

The Brand

The brand expresses a term, symbol, signal, or design, or a combination of them aimed at identifying goods and services. The merchant or manufacturer places it on the products they sell or manufacture to differentiate them from what are sold by other competitors. The brand is  considered as the real identity of the products of any company in the market. That identity plays a key role for the consumer as it is the link between them and the product.

The brand is one of the most important assets owned by companies. It builds and transmits a picture that reflects the quality of products or services to the consumers. This results in establishing a close relationship between the producer and the consumer.

In the business dictionary, the Brand is a commitment by a company to ensure that consumers are confident and loyal to their products or services.  As for the image of the company, it reflects the advantages, brand, and products by addressing consumers' emotional and intellectual aspects.

Types of brands

There are three types of brands:

1- Commercial: used by traders to differentiate products.

2- Industrial: used by the manufacturers to distinguish the products they make from other similar products.

3- Service brand: distinguishes a particular service from a similar service.

The importance of the brand

  1. Provides protection for the product and the user of the brand. Using it on the products indicates that this mark belongs to him in terms of production.
  2. Promote the entrepreneurial spirit in the world by seeking producers to improve and develop their products to gain the confidence of consumers. The higher the quality of the goods placed on the brand, the greater the company's reputation, sales and the value of the brand.
  3. The Brand system and its control allow producers to produce and market goods in the most appropriate conditions.
  4. Make it easy for the consumer to shop and help him to define the source of the product and not confuse between the goods.
  5. Prevent the illegal competitors such as counterfeiters and counterfeits who seek to market poor products and thereby insult the reputation of the company.
  6. Represent the commercial fuel and all advertising efforts to establish the company's position in the minds of consumers.
  7. Attract attention to new commodities, build loyalty to the commodity, and easily follow up on requests and identify problems by the producing company.

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